《International Marketing》 一、主要目标和主要内容： International Marketing is a theoretically systematic, flexible and practical course. Its main task is to study the applied disciplines of international market demand. It aims to teach companies the basic theory and basics of international marketing. Knowledge and skills, closely combining the principles of city marketing with international marketing practices, based on the integration of China and the international market, making full use of domestic and foreign resources to open up domestic and foreign markets. Cultivate students with an international perspective and global thinking.Through this course, students should master the basic knowledge of the following areas: · International marketing concepts. · Basic Theory of International Marketing · Constituents of the international market environment, including geography, culture, politics and law · Types of international market entry models · 4P strategy for international marketing, including product, place, price and promotion. 二、授课教师和授课对象： Adjunct Prof. MIAO Haiyan In 2004, Bachelor Degree in IE, Shan Dong University of Science and Technology; In 2007, Master Degree in Management Science and Engineering, Shan Dong University of Science and Technology . 三、课程类型和学时学分： CREDIT POINTS 3 TEACHING HOURS 48 四、教学方式（授课形式和考核方式）： Lecture, Discuss, Exercise, PresentationEVALUATION AND EXAMS The students will be evaluated as follows: Class participation 5% Presentation Exercise 5% 30% Course paper 60% Total 100% 五、教材与参考书目： TEXTBOOK International Marketing, by Philip R. Cateora, 16th edition, China Renmin University Press, 2013. REFERENCE BOOKS • Burca S D, Brown L, Fletcher R, et al. International Marketing: An SME Perspective// International money : 2017. • Man Yang. International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers. International Business Review, 2018, 27.• Rihab Mhimed, Meriam Belkhir. The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development: Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings. 2018.• Emanuel Gomes, Carlos Sousa, Ferran Vendrell-Herrero. Special issue call for papers from International Marketing Review: International Marketing Agility[J]. International Marketing Review, 2017.